Denmark

Michael Hopp is a partner in Plesner’s Corporate and Compliance team and head of Plesner’s Data Protection team.

Michael Hopp was one of the first lawyers in Denmark to specialise in the area of data privacy and data protection. He has worked with data protection for more than 15 years and has long ago become a key player and a household name on the Danish data protection scene.

Michael advises a number of the most significant Danish and multinational companies across industries and has been heading the GDPR preparations for most of the clients.

Michael also advises clients on data protection compliance projects, international data transfers, whistle blower hotlines, privacy policies for customers or employees, employee monitoring and data protection issues in relation to US Discovery.

In the area of marketing Michael has deep knowledge about data-driven marketing. In his work, Michael focuses particularly on the commercial gains to be made from the use of data-driven marketing.