Plesner’s roots date back to 1918, and our firm today was established in the early 2000’s through a number of mergers involving leading Danish law firms. Our business is based on strong relationships. When we celebrated our 100th anniversary in 2018, we also celebrated 100 years of collaboration with one of our large Danish clients. That is the kind of loyalty we work for every day.

Although we have deep roots and a long, solid history, we practice humility and never take our success for granted. At Plesner, there is no status quo.

Our approach is unconventional. Law is our field, but our business is to help our clients and find the ideal solutions. We are dedicated to being the market leader in Denmark. This requires us to provide astute advice with honesty and integrity, with knowledge of ethical dilemmas and our clients’ political and societal framework. For us, law serves a higher purpose, namely our clients’ business goals and the best interests of society. This has been the case since the beginning.

It is in our DNA to be a challenger of the status quo. It has brought us to where we are today. We maintain our position through continual professionalization, specialization and a strong “One Firm Mindset”.

Above all, our firm is built on trust. We earn this trust through the care we place on working together, with our clients, partners and the community. In a rapidly changing and increasingly complex world, we want to promote the value of demonstrable facts and personal responsibility for reason, honesty and truth. We do not challenge for the sake of change alone. We challenge to improve. Always. Because we care, and because our goal is to be exceptional together.

Technology experience

Plesner has extensive experience in all areas of technology law, including:
• Data protection and privacy law
• Operational compliance related to technology law (e.g. the GDPR)
• E-commerce and consumer protection
• IT contracts (software, maintenance, outsourcing, etc.)
• Unfair competition
• Web contracts (distribution, design, hosting, domain names, etc.)
• Regulatory issues concerning telecom, VoIP and online business
• IP matters (licence and cooperation agreements, patents, trademarks, copyright, etc.)
• Litigation and arbitration in the IP, IT and Internet sectors

We dedicate large resources to maintaining our position as a leading player in the field of technology law in Denmark. Our staff receives continuous education and training, enabling them to offer cutting-edge solutions to our clients.

Our clients in Europe and the US include banks and financial institutions, Internet service providers, media companies and various “old economy” industries embracing new technology, including pharmaceutical companies.